Volume 1 · Issue 1 · July 2026

Research Articles

1. Role of Digital Literacy and FinTech in GST Compliance among Small Traders: A Study of Raipur DivisionMr. Dileshvar Prasad Sahu, Dr. Chintamani Panda · Pages 1-5
2. Impact of Privacy Concerns on Consumer Acceptance of Artificial Intelligence in Online ShoppingBhumika B., Dr. V. Sampathkumari · Pages 6-12
3. A Comparative Study of UPI Transactions among PhonePe, Google Pay and BHIM in IndiaDr. M. Dinesh Kumar · Pages 13-21
4. A Review of Leadership Theories and Their Relevance in the 21st CenturyDr. A. Balamurugan, Dr. Ramya Thiyagarajan · Pages 22-30
5. Traveller Satisfaction with TNSTC Town Bus Services: A Study with Special Reference to Kanyakumari DistrictDr. G. Rajesh Babu · Pages 31-38
6. Kudumbashree's Contribution to Sustainable Livelihoods and Economic Resilience in KeralaDr. Shabana S. · Pages 39-44
7. A Review of the Effectiveness of Digital Marketing Strategies in Emerging EconomiesMrs. D. Praveena, Dr. Gowtham Aashirwad Kumar · Pages 45-49
8. AI-Enabled Personalization and Customer Retention in Online Retail: Evidence from Tiruchirappalli District, IndiaDr. V. Mayakkannan, Dr. S. Ganapathi · Pages 50-61
9. The Influence of Artificial Intelligence Adoption on Human Resource Practices in IT Firms in ChennaiDr. G. Santhoshkumar, Dr. R. Thanigaiyarasu · Pages 62-72
10. Determinants of Consumer Buying Behaviour Towards Chocolates: Evidence from Chennai CityDr. R. Srividhya · Pages 73-77
11. Sustainable Finance and ESG Investment Behaviour: An Analytical StudyDr. P. Manochithra, Dr. M. Devaki · Pages 78-83
12. Human-AI Collaboration in Commerce: Emerging Trends, Strategic Opportunities, Challenges and Future Research DirectionsDr. S. Jayalakshmi, Ms. Swetha T., Ms. D. Sanmugapriya, Mrs. Srimathi R. · Pages 84-89
13. A Study on Consumer Buying Behaviour Towards Organic ProductsDr. K. Amudha, Dr. R. Jagajothi · Pages 90-97
14. Problems of Rural Women: A Socio-Economic Study in IndiaMrs. M. Bakyalakshmi, Dr. R. Muthukrishnaveni · Pages 98-102
15. AI-Powered Virtual Try-On: Impact on Customer Satisfaction and Purchase Intention in Optical RetailDr. L. Madhumitha, H. Kamini · Pages 103-109
16. A Study on Pricing and Profitability Strategies of Quick Commerce PlatformsDr. K. Latha · Pages 110-116
17. The Economic Consequences of Dependence on Foreign Enterprise Software Enhanced Quantitative Analysis with Economic ModelsKumaresan Ramasamy, Dr. Murugesan D. · Pages 117-125
18. The Role of FinTech in Promoting Responsible Financial Behaviour, Financial Inclusion and Socio-Economic Development: An Empirical Study of Young AdultsSnega C. · Pages 126-137