A Study on Consumer Buying Behaviour Towards Organic Products

▤ Abstract

The purpose of this study is to better understand how consumers purchase organic goods. The study, which uses a descriptive research design, seeks to comprehend the attitudes, motivations, and preferences that influence consumers' choices to buy organic goods. A sample size of 245 respondents was obtained through the use of probability sampling in the sample technique. Additionally, customer behaviour toward organic products is greatly influenced by elements like perceived awareness, health consciousness, environmental concerns, pricing, trust, and brand reputation. The distribution and relationships between variables can be better understood using statistical studies such as the Friedman test, Spearman's correlation, Kruskal Wallis H test, Mann-Whitney U test, and Normality test.

♙ Authors (2)

• KA Dr. K. Amudha Contributing author
• RJ Dr. R. Jagajothi Contributing author