IJSSRF-V1I1-001
Role of Digital Literacy and FinTech in GST Compliance among Small Traders: A Study of Raipur Division
GST ComplianceDigital LiteracyFin TechSmall TradersRaipur Division
Publication
Volume 1, Issue 1 · 2026
The inaugural issue of IJSSRF, featuring original research spanning sociology, economics, education, psychology and the wider social sciences.
International Journal of Social Sciences & Research Frontiers (IJSSRF)
Volume 1, Issue 1 | July 2026
This inaugural issue comprises eighteen peer-reviewed research articles covering contemporary developments in Commerce, Economics, Management, Finance, Marketing, Human Resource Management, Artificial Intelligence, Financial Technology (FinTech), Consumer Behaviour, Sustainable Development, Public Administration and Social Sciences.
Editor-in-Chief: Dr. V. Dheenadhayalan, Ph.D.
Associate Editor: Dr. V. Sampathkumari, Ph.D.
Issue Details
- Volume
- 1
- Issue
- 1
- Published
- July 2026
- Articles
- 18
- Pages
- 1–137
Articles in This Issue
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IJSSRF-V1I1-002
Impact of Privacy Concerns on Consumer Acceptance of Artificial Intelligence in Online Shopping
Artificial Intelligence (AI)Online ShoppingPrivacy ConcernsConsumer AcceptanceTrust in AI SystemsPurchase Intention
IJSSRF-V1I1-003
A Comparative Study of UPI Transactions among PhonePe, Google Pay and BHIM in India
UPI TransactionsPhonePeGoogle PayBHIMDigital Payments
IJSSRF-V1I1-004
A Review of Leadership Theories and Their Relevance in the 21st Century
Leadershipleadership theoriesbehavioural theory: leadership styles
IJSSRF-V1I1-005
Traveller Satisfaction with TNSTC Town Bus Services: A Study with Special Reference to Kanyakumari District
Traveler SatisfactionService qualityRoad transportTNSTC
IJSSRF-V1I1-006
Kudumbashree's Contribution to Sustainable Livelihoods and Economic Resilience in Kerala
Women EmpowermentKudumbasreePoverty Eradication MissionCommunity Development and Kerala
IJSSRF-V1I1-007
A Review of the Effectiveness of Digital Marketing Strategies in Emerging Economies
Consumer behaviourDigital marketingDigital engagementPolicymakersstakeholdersOnline advertising
IJSSRF-V1I1-008
AI-Enabled Personalization and Customer Retention in Online Retail: Evidence from Tiruchirappalli District, India
AI-driven personalizationperceived valuecustomer satisfactioncustomer loyaltycustomer retentionstructural equation modelling
IJSSRF-V1I1-009
The Influence of Artificial Intelligence Adoption on Human Resource Practices in IT Firms in Chennai
HR ProceduresArtificial IntelligenceCreativityCritical Thinking
IJSSRF-V1I1-010
Determinants of Consumer Buying Behaviour Towards Chocolates: Evidence from Chennai City
Buyer behaviourconsumer perceptionPerceived priceChocolates
IJSSRF-V1I1-011
Sustainable Finance and ESG Investment Behaviour: An Analytical Study
Sustainable FinanceESG InvestingResponsible InvestmentSustainable Investment BehaviourGreen FinanceFinancial Sustainability
IJSSRF-V1I1-012
Human-AI Collaboration in Commerce: Emerging Trends, Strategic Opportunities, Challenges and Future Research Directions
Human–AI CollaborationArtificial IntelligenceCommerceDigital TransformationAutomationDecision Making
IJSSRF-V1I1-013
A Study on Consumer Buying Behaviour Towards Organic Products
Organic productsBuying BehaviourAttitude of Consumers
IJSSRF-V1I1-014
Problems of Rural Women: A Socio-Economic Study in India
Rural womenWomen empowermentGender inequalityRural developmentSocio-economic problemsIndia
IJSSRF-V1I1-015
AI-Powered Virtual Try-On: Impact on Customer Satisfaction and Purchase Intention in Optical Retail
Artificial Intelligence (AI)Virtual Try-On (VTO)Optical RetailCustomer SatisfactionPurchase Intention
IJSSRF-V1I1-016
A Study on Pricing and Profitability Strategies of Quick Commerce Platforms
Quick CommercePricing StrategiesProfitabilityCustomer BehaviourDiscountsDelivery Charges
IJSSRF-V1I1-017
The Economic Consequences of Dependence on Foreign Enterprise Software Enhanced Quantitative Analysis with Economic Models
Enterprise Software EconomicsTotal Cost of OwnershipCapital OutflowVendor Lock-inDigital SovereigntyNet Present Value Analysis
IJSSRF-V1I1-018
The Role of FinTech in Promoting Responsible Financial Behaviour, Financial Inclusion and Socio-Economic Development: An Empirical Study of Young Adults
FinTechFinancial InclusionResponsible Financial BehaviourSocio-Economic DevelopmentDigital FinanceYoung Adults